Our task was to amplify The AA’s partnership with the Red Bull Soapbox Race, building associations between the event and the concept of ‘It’s OK, I’m With The AA’; weaving in multiservice messaging in a seamless and relevant way.
To make sure The AA stood out around an event famously owned by Red Bull, LADbible partnered with The AA to creatively amplify their partnership with the Red Bull Soapbox Race. Attending the epic event at Ally Pally, we captured content hosted by Max Balegde, showcasing The AA’s key role at the event over a series of social executions.
The campaign performed well, delivering on key objectives:
We saw growth in awareness of a more diverse range of The AA products, from +29% awareness of Driving School products and +24% of Used Vehicle Inspections, to +12% awareness of Used Car Buying, among others
The AA’s association with, “doing driving services for pretty much anything” has been boosted significantly by activity, from 20% to 39% awareness
As well as this, the campaign delivered:
10.7M impressions
64.9K engagement
6.9M reach